On the inside, when you unclip the dogs collar, wanted it to meet some special requirements, first off like many of Radleys products wanted a scene made of different shapes of coloured leather to keep that advertising edge, its designed to sell Radleys so this was important and fun to do. Next was the target audience, ladys who can afford Radleys products when surveyed weren't intrested in large block capital announcements of summer sales, so inside the leaflet is a detachable Radleys post card with a hand written message and Radley stamp to give that personal touch and mention the summer sale, made the ice cream the same as the leather picture, to hold the post card in place.